Successfully launched our first Kanzen Cookware series, marking an ambitious entry into the highly competitive cookware market. In a separate development, broke into key supermarket chains across East Malaysia, expanding our brand’s reach and increasing visibility in the region.
Fukuro Malaysia
OUR MILESTONE
2025
Achieved record-breaking sales in Malaysia’s e-commerce marketplace, setting new benchmarks for success and establishing a strong presence. Expanded our reach by launching Shopee and Lazada online stores in Singapore, marking a key milestone in our regional growth strategy. To further solidify our market position, we established Fukuro Brands Pte Ltd, allowing us to effectively cater to the dynamic and competitive Singapore market.
2024
Successfully launched Fukuro’s first Yoki Food Container Series, which garnered widespread attention and received an overwhelmingly positive response from both consumers and industry experts. The launch marked a major milestone for the brand, contributing to an impressive 60% growth in sales. This achievement was largely driven by an aggressive and strategic social media marketing campaign that engaged a broad audience, boosted brand recognition, and significantly enhanced customer interaction and loyalty.
2023
Rolled out the premium Seido Knife Series, featuring advanced German steel technology for unmatched durability and precision, setting a new standard in high-performance kitchen tools. At the same time, secured a spot in Malaysia’s top hypermarkets, including Giant/Mercato Group and Lotus’s Stores, broadening our brand’s reach and increasing visibility across the nation.
2022
2021
Expanded our distribution network into top retailers including Village Grocer, Ben’s Independent Grocer, Parkson, AEON, and MYDIN, significantly increasing our market presence. Additionally, we broadened Fukuro’s product portfolio with the introduction of the Home Cleaning Series, offering customers a wider range of high-quality household solutions.
2020
Expanded our product line from basic kitchenware, utensils, and gadgets to premium offerings, including the ProSilicone Utensils and Chef Knife Series, elevating the brand’s position in the market with high-quality, professional-grade tools. In parallel, successfully entered key supermarkets, including Jaya Grocer, significantly increasing our retail presence and making our products more accessible to a wider range of customers.
2019
Embarked on the development of our flagship brand, Fukuro, with a clear focus on delivering premium-quality, visually appealing kitchenware products at accessible prices. This strategic initiative aimed to offer customers high-end designs without compromising affordability, establishing Fukuro as a trusted name in the kitchenware market.
2011
Began our journey by launching the wholesale business, supplying affordable household goods to numerous mini markets and kedai serbaneka across Malaysia. This move allowed us to gain a foothold in the retail landscape, reaching a wide range of customers and building valuable relationships with local retailers.
