Fukuro Malaysia
Our milestone
Our milestone
2019
From a household product trading business, we moved into new business direction in building the Fukuro flagship brand. We started with basic series for Fukuro Kitchen Gadgets, Fukuro Stainless Steel Cooking Utensils and Fukuro Household Hooks. Accepted by Jaya Grocer and Maslee groups to carry our products.
2020
Despite the COVID-19 pandemic, we launched Fukuro ProSilicone Cooking Utensils and Chef Series Knife Accessories ranges which went on to become our best-selling series. Capitalizing on the nationwide lockdown and lack of supply, we began to stamp authority as market leading kitchen gadget and utensils brand.
2021
Aggressive distribution expansion drive that saw Fukuro’s entry into Village Grocer, AEON, Mydin, Parkson, Ace Hardware and other key retail outlets, proving our calibre as a top kitchenware supplier. We launched Fukuro Home Cleaning Series to enter high volume category and compete with world’s leading manufacturers.
2022
Launched Fukuro’s first cookware range with Fukuro Kanzen Non-Stick Cookware to compete in the high value segment with focus on product quality and execution rather than just distribution. We continued to expand our distribution to key retail chains in East Malaysia – Everrise, Servay, CKS and Bataras. This year also saw our entry to 99 Speedmart, which is Malaysia’s widest mini market chain store.
2023
We launched more products in the cookware category with Fukuro Redi Non-Stick Cookware and Fukuro Yuga Stainless Stnvireel Cookware series, illustrating Fukuro as an expert cookware brand. In our pursuit of premiumization, we launched Fukuro Seido Knife & Accessories, a series of world class quality products comparable to the best brands in the world. We gained entry into Lotus’s Stores and GCH (Giant and Mercato) further stamping our market leading position in the kitchenware category.
2024
We launched our most premium cookware brand yet – Fukuro Tatsu Premium Non-Stick Cookware, selling at barely half the price of identical-quality imported foreign brands. Fukuro’s own e-commerce website goes live, providing a more exclusive shopping experience as a premier kitchenware brand.
