As part of its vibrant Gongxi Raya campaign, Fukuro introduced a fun and interactive shopping experience through its “Roll the Dice & Win” roadshow, held at selected Giant Hypermarkets nationwide. Designed to add a playful touch to everyday shopping, the event invites customers to enjoy not just great deals, but also a moment of engagement during the festive season.

The roadshow is brought to life through dedicated in-store displays and interactive setups. From neatly arranged cookware shelves to eye-catching promotional booths, the space is designed to be easy to browse while showcasing a wide range of kitchen essentials. Festive decorations, combined with clear product presentation, create a setting that feels both practical and seasonal.

Shoppers are treated to more than just promotions! With a minimum spend of RM88 on Fukuro products, they receive a chance to roll the giant dice and win exclusive kitchen essentials. From cookware to practical everyday tools, each roll comes with a small surprise, making every purchase feel a little more rewarding.

Beyond the rewards, the roadshow creates a shared experience within the store. Families pause, shoppers gather and there is a sense of anticipation with every roll. These small interactions bring a sense of warmth to the retail space, a reminder that even a routine trip to the hypermarket can feel a little more enjoyable during a festive season that celebrates togetherness.